Is blogging just a numbers game?

I’m fairly new to the blogging world, so maybe I’m just not sure how it works, or is supposed to work.

Do random people just show up and like or follow blogs because they are hoping the favor will be returned? Or do they genuinely appreciate the ideas that I’m sharing?

Don’t get me wrong, I truly appreciate each and every person who “Likes”, “Follows”, or leaves a comment on my blog. My question is in the intent. When someone likes my blog, and I click back to look at their blog, I’m always suspicious when they just started blogging last month but already have 67 people like each post and 1,842 followers. Not so coincidentally, most of the comments that people leave say, “Thank you for stopping by my blog.”

Is this a “drive-by” marketing technique? If it is, doesn’t it cheapen the real Likes, Follows, and Comments? Or is it just a community of people supporting each other? Let me know what you think.


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